Coker states that there is a glut of low-priced, high-quality ebooks on the market. He specifically uses the word quality, making it clear that there’s an even larger tsunami of drek out there. His point is that a growing number of good writers have turned their backs on contract offers to self-publish. He could be right in stating that the supply of ebooks is outstripping the demand. Sure, Kindles and other devices can load thousands of books for a lifetime of happy reading, but there are hundreds of thousands of new books being published every year!
After explaining other factors in the ebook slowdown, Coker lists twenty points for succeeding in today’s market. Really, none of his points are new to building a successful career. They are simply reminders of the importance of thinking long-term, writing better books, diversifying, having a plan, networking, and treating publishing like a business. But will many writers follow his advice?
Let’s face it life has never been profitable for most authors. These times merely represent another version of what writers from previous decades struggled with all their lives. Sure, you can now publish a book without ever physically touching it, and have access to promoting strategies that weren’t available twenty years ago. But it’s still an uphill battle. I suspect it always will be. There is no magic bullet to financial success for writers, but I do recommend that you read his blog. Reminders are important too.