One of the things I kept up with in 2014 was to read my favorite blogs, one of which is Kristine Kathryn Rusch’s and the other is Russell Blake’s. Rusch wrote a fascinating piece reviewing 2014. Blake’s lastest blog makes some interesting predictions for 2015, referring to events that occurred this year. Both of them agree that 2015 will be harder for writers to earn a living for numerous reasons. You can read their blogs to understand why but the two things that jumped out at me were the introduction of Amazon’s Kindle Unlimited program in the summer (which has ultimately slashed most writers’ incomes), and that traditional publishers are finally learning how to compete with indie publishers by lowering the price of ebooks.
Here’s the other thing: change is a constant in the publishing/bookselling industry. Authors have changed publishing strategies, booksellers like Amazon are changing selling strategies, and readers are changing book buying habits. The giveaways and $.99 price points that worked in 2011 and 2012 don’t work nearly as well for indie authors. As Blake points out, better author branding will be essential for authors to succeed. And as Rusch points out, writing, publishing, selling, and staying successful is so hard that she calls 2014 the year of the quitter. Rusch says that a growing number of writers are no longer in the biz for a variety of reasons which she lists in her blog. Although Blake also notes that 2015 will be harder than the previous year for many authors to earn a living, he still finds this an exciting time to be a writer. I couldn’t agree more.
Yes, more change is coming. I can feel it in the wind in my own writing/publishing/selling life. But does it frighten me? Hell, no. It’s absolutely invigorating!
Until next year,