Back then, I spent a great deal of time finding reviewers and preparing a mail-out to hundreds of libraries here in Canada. I joined forums, launched a social network presence, and began blogging.
I was also working on my Casey Holland mysteries and starting a new day job in security. Learning how to format an ebook was a daunting task, and in those days a number of start-up publishers were accepting ebook submissions.
So I signed with an American publisher, a relationship that lasted for two or three years, but as neither of us were doing much marketing, few copies were sold. By 2010, I’d also signed a contract with another publisher for the Holland series, which resulted in publishing a book a year from 2011 to 2014.
A colleague told me about Draft 2 Digital, a company that does ebook formatting in multiple platforms and only takes a small percentage of each sale. I’ve heard great things from others about D2D, so this is the route I’ve chosen for now.
This week, I also came across an interesting piece by Chris Meadows who offers Kobo’s Mark Lefebvre’s thoughts on publishing pitfalls to avoid. The one that caught my attention, and which I’m still struggling with, is price point.
Fatal Encryption is 370 print pages. Other than tweaking a word here and there, and updating my front and back cover information, it pretty much stands as is. I haven't decided whether to price the book at $1.99 or $2.99, or even higher? I don’t plan to write more Alex Bellamy mysteries, so it will be a stand-alone.
So far, self-publishing gurus advise against charging $.99 for a first title, but I’m wondering what your thoughts are. All feedback is welcome, and stay tuned for the release of Fatal Encryption!